Is there anybody out there who still remembers what the original
inspiration that lead to the creation of the Internet and the World
Wide Web was? Does anyone even realize that there used to be some
kind of a difference between the two and that the latter is actually
much younger then the former? And, in the grand scheme of things, do
any of these questions even matter anymore?
I'll give you a hint - the Internet was never intended to become
a next generation "get rich quick" pyramid scheme. Conversely, only
a few short years ago nobody in their right mind thought of it as "a
platform for rapid deployment of large-scale integrated e-commerce
solutions" ... whatever that is supposed to mean.
Actually, according to the hopelessly outdated homepage
maintained by the increasingly irrelevant W3C.org, "the World Wide
Web is the universe of network-accessible information" and "the
embodiment of human knowledge." This means that for years, all the
way up until Netscape went public and started the whole IPO craze,
the World Wide Web was nothing more than yet another medium for easy
electronic data exchange.
The irony of this whole situation is that W3C itself, which was
once a rather influential organization, has become pathetically
poor. The things got so bad that they are apparently no longer able
to afford enough competent Webmasters who would keep their own pages
up to date. This, however, is not surprising at all since they are a
"dot-org" rather than a "dot-com," and therefore have no way to
offer stock options.
In any event, without a powerful standards making nonprofit
organization like W3C, it became only a matter of time before the
Web could be exploited and abused.
Part 2: The
Present
Now, let's face it - the Internet, in its original form, is
pretty much dead. The exciting virtual universe of openly expressed
diverse opinions, tacky-yet-fun personal pages, useful plain-text
academic information, fast (but admittedly geeky) telnet
connections, and lively-and-rude UseNet flame wars, is nothing but a
fading memory. Granted, WWW no longer stands for "World Wide
Wait," but there is hardly anything left that is truly worth
waiting for.
It is rather sad to realize that aside from some scattered
electronic discussion boards, most Web sites have become largely
faceless, disgustingly politically correct, and commercialized
beyond belief. Imaginative color schemes, funky layouts, and
original content are all pretty much extinct species. Every single
e-commerce site now features a plain black-on-white design with an
Amazon.com-inspired tabbed interface. Every news column is
syndicated. Every idea has been pirated and recycled a hundred
times. And those people who once did plain HTML just for fun are now
all grown-up and too busy keeping up with the latest buzzword
technologies. Caught up in an endless loop of changing jobs and
career directions multiple times a year, few of them have any energy
left to maintain anything but "Resume" sections of their personal
homepages.
On a positive note, the Internet is still free in a sense that it
is not controlled by any single commercial entity. Unfortunately, as
far as I can tell, this might no longer hold true just a few years
down the road.
Part 3: The Future
So, who is behind the evil forces that are plotting to cast a
dark shadow over the Internet? Is it AOL with their new media
empire, Cisco which controls all the ins-and-outs of the Internet
infrastructure, or Microsoft with their recent "Dot-Net"
initiative? There are some rather strong indications that
the latter is now very well positioned to set a series of major
roadblocks on the "information superhighway."
Even on the surface, there are two key factors that are actively
working in Microsoft's favor - their growing dominance in the
browser market and the ever-increasing popularity of their
development and server tools. With fewer people doing Web design "by
hand" and also due to the growing complexity of the Internet itself,
even the old-time "open-standards" advocates are starting to wish
there was a single easy way to deliver Web content. More and more
developers are using Microsoft ASP tools to create Internet
Explorer-friendly pages. Meanwhile, on the other side of the fence,
individual Internet users (including Microsoft-loathing Mac fans)
are also leaving Netscape and other competing browsers behind.
The gloomy picture painted above bares a striking resemblance to
the market conditions that allowed the Windows operating system to
take over the great majority of personal computers worldwide about a
decade ago. It is now only a matter of time before Microsoft comes
up with a half decent Internet-based product that would be analogous
to Windows 3.x in that it could unite both developers and users
around a single "platform." And, this is exactly what they are
trying to achieve with the "Dot-Net" effort.
As of right now, Microsoft pledges that XML will serve as the
universal data-exchange standard for all their upcoming
Internet-based applications. If they keep this promise, it might
seem like it would always be possible for the Internet community to
select non-Microsoft products that support XML. However, keeping in
mind how easy it was for Netscape to introduce their own proprietary
extensions to the original HTML standard, there is no reason to
believe that Microsoft will not use the same tactics to lock
everybody else out of the game.
In essence, if the above predictions turn out to be accurate, the
Internet of the future is going to become a highly unified
"platform" controlled by the same company that has long ruled the
desktop computing realm. And, if Microsoft indeed gets broken up
into two separate entities, it will be the "applications" business
that will inherit the said "platform" and we'll be stuck with two
monopolies rather than one.
Furthermore, if history is to repeat itself, Microsoft (or its
successors) might soon gain dominant power to set the direction in
which the online technology is going to develop. In particular, the
whole "Internet Appliance" movement could be quietly obliterated
unless it is Microsoft itself who is endorsing it. In addition to
that, by refusing to provide support for desktop platforms other
than Windows (and, maybe, Mac), Microsoft will have yet another way
to make sure it keeps the entire personal computing industry on a
short leash.
Either way, the Wintel PC is here to stay whether the whole
"Internet platform" is going to be an integral part of the future
generations of Windows or something developed by a separate company.
Which only reminds us once again that the more things change, the
more they stay the same.
Authors background:
Stanislav Kelmanhas been an active Internet user since before the historic
launch of Netscape 1.0. Over the years, he authored half a
dozen Web sites and spent a small fortune shopping online. As
a strong believer in the founding principles of the Web, he is
deeply disturbed with its recent commercialization. Stanislav
invites everyone to visit his old fashioned personal page at
LetItBe.org,
which now serves as a silent reminder of what the Internet
used to be all about. Also, feel free to contact him at osOpinion@LetItBe.org.