When Future Power introduced their E-Power iMac knockoff,
everybody knew that it was nothing more than a shameless copy of
Apple's design stuffed with rather mediocre Wintel hardware. Thus,
only a handful of people were surprised when iCEO Steve Jobs ordered
his lawyers to file a copyright infringement suit. If anything,
Apple will have no trouble showing that out of a million different
configurations and color schemes, Future Power did indeed select a
design that is remarkably similar to Apple's, right down to the
exact placement of blue color highlights.
Soon thereafter, a much more respectable establishment, namely
eMachines, has followed the same route and ... scored a similar
lawsuit. However, there are a couple of considerable differences
between the two cases. First of all, eMachines already has a retail
market share that is comparable to that of Apple, with both
companies claiming to be in the #3 spot. Furthermore, eMachines'
presence in stores like CompUSA and Circuit City provides them with
a great way to promote their iMac-inspired creation, the
not-so-subtly-named eOne.
The second point that differentiates eOne from E-Power is the
totally shocking revelation that the former does sport quite a few
features that are nothing short of innovative. Unlike eMachines'
other offerings, which are hardly more than attractively-priced
"white boxes," eOne offers a number of things that are not usually
associated with sub-$1K PCs.
Perhaps the most peculiar manifestation of eMachines' novel
approach to computing is the fact that eOne is designed to operate
as a stand-alone entertainment system. The machine's internal CD
player can be controlled using the front-mounted buttons even when
the computer is powered down. While this feature has been present on
many notebooks, I am not aware of any other desktop that could
double as a boom box.
Another notable advancement made by eMachines is the inclusion of
two PC card slots. This is a fairly unique capability (previously
offered only in much higher priced desktop computers) that could let
the machine's owners share PCMCIA devices with their laptops. Also,
this could make it possible to, say, synchronize a Rex organizer
without an external cradle.
One other nicety that is not found on any other Wintel machine is
the ability to plug the included PS/2 mouse straight into the
keyboard, reducing the possibility of the cables getting all tangled
up. Incidentally, this has been a Mac feature since 1984, but hey,
it's a good thing!
For better or worse, eOne ships with a full array of legacy
hardware, including a floppy drive, serial, parallel, and MIDI
ports. Video-in and audio-in support, as well as Intel home
networking, are other nice touches that differentiates it from the
iMac.
Having said that, I still believe that Apple has a strong legal
case. The two-tone coloring recipe, the truncated laptop-sized
keyboard, and even the shape and placement of the power button are
nearly identical. The argument that "all great minds think alike"
doesn't quite hold either. After all, is it written in the stars
that speakers must be embedded into the front panel below the
monitor? It makes just about the same amount of sense to place them
on the sides (like those of many multimedia monitors), or build them
into the keyboard, or make them slide out of the back and be
detachable. For those with imagination, the possibilities are
endless.
In one word, it's still a rip-off. Nevertheless it's a rip-off
that can give Apple a number of clues for incremental improvement
that could be build into the next generation iMac. And that, my dear
readers, is what progress is all about.